About

The Bluenotes is a low cost Canadian brand and was established in 1984. It has since developed into one of Canada's leading denim retailers and used to be called Thrifty's.


In the early 1990s popular American labels like The Gap and Old Navy began to enter the Canadian market and soon Thrifty's was unable to compete in terms of cost and style. Thirfty's 107 stores were bought out by US retailer American Eagle Outfitters from Dylex and rebranded the store with the Bluenotes name in 2000.


However this proved to be a difficult challenge for the big American retailer, and after several years of losing money the division was sold to privately owned YM Inc. in 2004.

Bluenotes Word

Established in 1984, Bluenotes remains one of Canada's leading denim retailers. A mall-based specialty retailer, we currently operate 120 stores across Canada, as well as our online store, www.blnts.com. Our distinct brand of retailing focuses on denim as the standard, and fleece hoodies, graphic tees and polos as wardrobe essentials. Our mandate will always be to service the casual lifestyle of our customers.


Our product philosophy are two simple points:


OUR ROOTS ARE IN DENIM: Denim is the foundation of our company and our customer's wardrobe. We will deliver the latest fits, washes and fabrics in the best quality to our customers.


SERVICE THE WHOLE LIFESTYLE: With denim as the base, our mandate is to outfit our customer's casual lifestyle, providing wardrobe essentials as part of our assortments.


Bluenotes strives to provide our customers with un-paralleled quality and value. Our priorities reflect our customer's enthusiasm for youth and individuality. Be Yourself!